Pricing & margin desk
internal use only
Covers300
Price / head£0.00
Cost / head£0.00
Margin / head£0.00
Gross margin£0
—
est

1 Lead & event

Covers

2 Package & client price

Guide price for this band £0.00 —
Package food total £0 quoted price × covers

3 Menu build

Cost badges are internal only. est = estimate pending chef / Silver Service confirmation. Unbadged dishes are inside the base trade price.

4 Upgrades & extras

Where the real margin lives
BasisOur costWe chargeQtyMargin

5 Fulfilment & costs

Never shown to the client
Trade / food cost band £0.00 —

Operational costs

Introducer / referrer commission

Commission payable£0on cash received

6 Negotiation

Live discounting
Effective price / head£0.00after discount & extras
Discount given£0—
Client total£0no VAT applied

7 Margin rules, deposit & assumptions

Business overhead

Per event £0 nothing allocated yet

Include everything it costs to run Maida for a year: insurance, accountancy, software, website, marketing, compliance, card fees and your own time. Leave it at £0 and the app reports contribution only, exactly as before — useful, but contribution is not profit.

Margin rules

While the company is not VAT registered, VAT paid to suppliers is a real cash cost, so leave both VAT boxes off and enter costs as actually paid. Once registered, catering is standard-rated — decide whether the headline per-head price is VAT-inclusive before quoting.

Costs marked est are placeholders pending confirmation from Shamim / Silver Service. Unmarked uplifts come from the Silver Service trade sheet. Nothing on this screen is client-facing.

Client-safe view — no costs or margins shown

Pipeline

SavedClientEventCoversTierTotalMargin/headGross marginPriced fromStage

Stored in this browser only (localStorage). Export regularly if these matter.

Client-safe — good / better / best at the same covers

Pricing settings

Edit the numbers that used to be locked in the code. Changes save instantly and apply to new enquiries. Client price bands and cost bands affect the current enquiry straight away.

Qualify first

Tick as you go

    Order to show things

    1. Packages menu first. Anchors structure and price. Classic / Premium / Signature.
    2. Sample menu second. Helps them picture the event.
    3. Master library last. Only once they want to customise.

    Packages define price. Sample menus define experience. The master list defines choice.

    Language that works

      Objection handling

      Hard internal rules